Alicia Fehrenbach

It's not about us. It's about your target customer.
LEAP Matter is an independent award-winning graphic design agency who puts design — and your customer — in the center of everything we do.

Process.

Each project has unique circumstances and challenges that require us to keep our process adaptive, but there are three main phases that remain constant.

Approach.

The plan phase starts by asking questions, listening, observing and identifying crucial insights. After diving deep to understand your business, marketing strategy and goals—as well as problems to be solved—we prioritize opportunities and propose real solutions.

Taking a divergent approach, we create a range of concepts that address your specific challenge. Together, we converge and align on the best ideas to take forward.

Then we activate. Whether for print, digital, social or environmental, we construct and deploy thoughtful, well-crafted solutions that inspire your customers to take action.

Core Values.

At LEAP Matter, we value C.R.A.F.T.

Creativity.
To reach intended audiences, we imagine, create and activate original, design-centric ideas.

Reliability.
We strive to be prepared, responsible, focused and consistent.

Authenticity.
We’re honest, straightforward and professional.

Flexibility.
We’re adaptive and have a helpful, can-do attitude.

Teamwork.
We are collaborative and respectful of all perspectives—and we’re accountable to ourselves, each other, and our clients.

Expertise.

Brand

Positioning/Purpose Statements
Golden Bullseye (What, How, Why)
Stakeholder Interviews/Surveys
Competitive Landscape Analysis
Personality Archetype
Visual Mood Boards
Messaging Voice and Tone
Naming
Copywriting

Design

Logo/Identity
Iconography
Printed Collateral
Packaging
Advertising/Campaign
Exhibit/Trade Show
Motion/Video
Interactive

Clients.

Leadership.