It's not about us It's about your target customer

LEAP Matter is an independent award-winning graphic design agency who puts design — and your customer — in the center of everything we do.

graphic design critique of bike designs


Each project has unique circumstances and challenges that require us to keep our process adaptive, but there are three main phases that remain constant.


The plan phase starts by asking questions, listening, observing and identifying crucial insights. After diving deep to understand your business, marketing strategy and goals—as well as problems to be solved—we prioritize opportunities and propose real solutions.

Taking a divergent approach, we create a range of concepts that address your specific challenge. Together, we converge and align on the best ideas to take forward.

Then we activate. Whether for print, digital, social or environmental, we construct and deploy thoughtful, well-crafted solutions that inspire your customers to take action.

Core Values.

At LEAP Matter, we value C.R.A.F.T.

To reach intended audiences, we imagine, create and activate original, design-centric ideas.

We strive to be prepared, responsible, focused and consistent.

We’re honest, straightforward and professional.

We’re adaptive and have a helpful, can-do attitude.

We are collaborative and respectful of all perspectives—and we’re accountable to ourselves, each other, and our clients.



  • B2B
  • CPG
  • Healthcare
  • Sports + Recreation
  • Food + Beverage
  • Government
  • Financial
  • Manufacturing
  • Technology


  • Positioning/Purpose Statements
  • Golden Bullseye (What, How, Why)
  • Stakeholder Interviews/Surveys
  • Competitive Landscape Analysis
  • Personality Archetype
  • Visual Mood Boards
  • Messaging Voice and Tone
  • Naming
  • Copywriting


  • Logo/Identity
  • Iconography
  • Printed Collateral
  • Packaging
  • Advertising/Campaign
  • Exhibit/Trade Show
  • Motion/Video
  • Interactive


Joel Warneke

Apr 1, 2020, 23:54 PM
Title : Joel Warneke
Job title : President
Location : Austin
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With 20+ years in the field of design, Joel has been recognized nationally by several publications and organizations for his contributions to design including: The Addy Awards, Graphis, Print, HOW, LogoLounge and featured in the book Design Alliance: Uniting Print and Web Design. Joel continues to guide LEAP Matter in the creation of strategic brand programs, print, digital, interactive initiatives and marketing solutions for a diverse list of healthcare, B2B and B2C clients.
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