It's not about us. It's about your target customer. 
LEAP Matter is an independent award-winning graphic design agency who puts design — and your customer — in the center of everything we do.

graphic design critique of bike designs

Process.

Each project has unique circumstances and challenges that require us to keep our process adaptive, but there are three main phases that remain constant.

Approach.

The plan phase starts by asking questions, listening, observing and identifying crucial insights. After diving deep to understand your business, marketing strategy and goals—as well as problems to be solved—we prioritize opportunities and propose real solutions.

Taking a divergent approach, we create a range of concepts that address your specific challenge. Together, we converge and align on the best ideas to take forward.

Then we activate. Whether for print, digital, social or environmental, we construct and deploy thoughtful, well-crafted solutions that inspire your customers to take action.

Core Values.

At LEAP Matter, we value C.R.A.F.T.

Creativity.
To reach intended audiences, we imagine, create and activate original, design-centric ideas.

Reliability.
We strive to be prepared, responsible, focused and consistent.

Authenticity.
We’re honest, straightforward and professional.

Flexibility.
We’re adaptive and have a helpful, can-do attitude.

Teamwork.
We are collaborative and respectful of all perspectives—and we’re accountable to ourselves, each other, and our clients.

Expertise.

Categories/Industries

  • B2B
  • CPG
  • Healthcare
  • Sports + Recreation
  • Food + Beverage
  • Government
  • Financial
  • Manufacturing
  • Technology

Brand

  • Positioning/Purpose Statements
  • Golden Bullseye (What, How, Why)
  • Stakeholder Interviews/Surveys
  • Competitive Landscape Analysis
  • Personality Archetype
  • Visual Mood Boards
  • Messaging Voice and Tone
  • Naming
  • Copywriting

Design

  • Logo/Identity
  • Iconography
  • Printed Collateral
  • Packaging
  • Advertising/Campaign
  • Exhibit/Trade Show
  • Motion/Video
  • Interactive

Leadership.

Kim Pegram

Apr 1, 2020, 23:55 PM
Title : Kim Pegram
Job title : Art Director
Location :
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Kim brings over 17 years of print and digital design experience to LEAP Matter - in publications, books and promotional collateral, as well as environmental and trade show graphics. She's worked for numerous national clients in the B2B, B2C, retail and hospitality markets. Kim's fun personality, proactive problem-solving, and proven design, communication and presentation skills demonstrate her dedication to her craft and lead to solid design solutions time after time. Kim earned her Bachelor of Fine Arts with an emphasis in Graphic Design from NKU.
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