Opinions, ideas, thoughts.
What good are they unless we can share them with the world?
LEAP Group announced the addition of Matter Creative Group, an award-winning, full-service design and branding agency.Read More
Nurturing a brand from startup to industry leader. We're pleased to share some recent work for CANNOVIA™, a Health and Wellness company commercializing products infused with CBD. If you're one of the few people who haven't heard of CBD, it's an abbreviation for cannabidiol — a naturally occurring, non-psychoactive compound found in the the hemp plant and known to have many positive therapeutic properties. People who use CBD to treat a wide variety of ailments are claiming positive results. LEAP Matter leveraged our extensive experience in healthcare and consumer products...Read More
We all have certain friends and family members we choose to surround ourselves with. Similarly, we have relationships with product and service brands we interact with on a daily basis. Our friends have reputations, recognizable identities, style and voice. We know where they usually hang out and can count on them to make us feel a certain way. Don't we all have that friend who—regardless of how bad our day's been—knows exactly what will lift our spirits, give us confidence, make us laugh, feel more attractive, smarter, healthier, more connected, and so on? Our most...Read More
Think of your website like it's your dream home. Most people who've worked with me know how I like to use analogies to convey ideas. Imagine you built a house in the middle of the forest. You cleared a space among the tall trees and spent loads of time and money building your dream dwelling (it's a modest little red cabin in the visual, but it could be an 8-bedroom mansion with a 5-car garage). You could not wait for family to visit, to meet the neighbors down the way and welcome your new friends to enjoy what you've built and what you have to offer them. But few came. Days, weeks, months and...Read More
After a cold, dark winter, the much anticipated time for rising temps, blooming flowers, longer days and (most importantly) spring training baseball is finally upon us. It's a time of renewal, rebirth and excitement. As we're preparing our yards and sweeping out the garage, it's also a good time to consider if your brand and packaging could use a springtime clean up. For a lot of brands, it's well overdue—much like my flower beds. We were recently tasked by GameMaster Athletic to re-design their line of Louisville Slugger branded game-improvement, training and...Read More