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The Growing Pains of Shifting a Brand Strategy

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Branding Isn’t Personal

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LEAP Group Partners with Academies of Louisville

Members of LEAP Group’s development team will join Waggener’s Web Development/Administration class to teach how to develop a website for a business.

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Is Your Branding Holding You Back?

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How Branding Can Be Inspirational to the Rest of the Business

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Being A Brand Citizen

Even though a single brand can’t solve all the world’s problems, becoming a good brand citizen can go a long way in gaining the trust of your community and customers while also benefiting the world.

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The Care for the Caring Project is Essential

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LEAP Group Continues to Grow with the Addition of Matter Creative Group

LEAP Group announced the addition of Matter Creative Group, an award-winning, full-service design and branding agency.

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Branding a Startup Wellness Company

Nurturing a brand from startup to industry leader. We're pleased to share some recent work for CANNOVIA™, a Health and Wellness company commercializing products infused with CBD. If you're one of the few people who haven't heard of CBD, it's an abbreviation for cannabidiol — a naturally occurring, non-psychoactive compound found in the the hemp plant and known to have many positive therapeutic properties. People who use CBD to treat a wide variety of ailments are claiming positive results. LEAP Matter leveraged our extensive experience in healthcare and consumer products...

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Humanize Your Brand and Connect with Customers

We all have certain friends and family members we choose to surround ourselves with. Similarly, we have relationships with product and service brands we interact with on a daily basis. Our friends have reputations, recognizable identities, style and voice. We know where they usually hang out and can count on them to make us feel a certain way. Don't we all have that friend who—regardless of how bad our day's been—knows exactly what will lift our spirits, give us confidence, make us laugh, feel more attractive, smarter, healthier, more connected, and so on? Our most...

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