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Confessions of a Brand Agency Owner

OK I admit it, I’m a brand junkie. But I’m not apologetic. Simply put, helping rebrand companies is what I live for. There’s nothing more gratifying than seeing a client’s reaction to the solutions we present—and sharing the new visual and verbal expressions of their brand. That’s the ultimate payoff for all of the collaboration, analysis, strategizing and creative. So, if it’s my passion, why was it so hard to brand my own agency—Rocket Science? Too close to it? Perhaps. Is it the typical “cobbler’s children have no shoes” scenario? Most definitely. We’re so completely...

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